Architect William Reue approached me to design his new brand identity and website. Our small studio team conducted interviews and learned more about his work philosophy and his aspirations for the firm. As a fan of artist Richard Serra and a lover of modern dance, his architecture shows clean lines and elegant curves that look effortless. With his aesthetic in mind, we set out to develop a brand that looked understated and simply un-designed. We created a very straight forward wordmark for his identity, one that can adapt to his many interests. And then we started with a clean white canvas for his website that focused on the work itself captured by beautiful photography. This site is responsive and accessible and highlights the body of work the firm has created over the past 20 years in New York.
Steven Harris Architects hired PS NY to develop their brand identity through communication materials both on and offline. Showcasing their work to a discerning clientele, Steven Harris' website is an immersive, visual journey through their various architectural spaces. Along with being the designer for the website, I worked very closely on curating the content and pairing a large library of photography together to create True Life, Steven Harris Architects' first monograph published by Princeton Architecture Press. The book has been praised by the media for the creative architecture as well as its innovative structure, organization and design vis-a-vis typical architectural monographs.
Architecture firm Leroy Street Studio hired PS NY to evolve their brand identity and position them for the next 15 years. We presented options that reflected their modernist philosophy and holistic view of design where the proess is a collaboration betwen clients, architects, builders and the community. We encouraged them to adopt LSS and created a mark based on the open connectivity of these letterforms. The website was structured based on their creative process and built with a comprehensive CMS for complete autonomy.
Architectural League of New York hired PS and Moorhead & Moorhead to design an exhibition examining development in New York City over the past decade. There were two major challenges: an undetermined location and the need to tell a complicated story with a limited budget. A flexible display system of cardboard panels was developed to organize the two main elements of the exhibit: a timeline documenting the events of the past ten years and a collection of 1,000 photographs taken by a volunteer corps of architects. A color coded system of paper was developed to allow the viewer to intuitively absorb shifts in development patterns over the 10 year period covered in the timeline. PS also developed a website to provide more a in-depth understanding of the changes during that period. The exhibition ran for two months in a storefront in Soho as well as Governor's Island, attracting urban planners, city officials and citizens.